Last Updated: September 21, 2026
MacDaddy Fishing Lights® (“MacDaddy Fishing Lights,” “we,” “us,” or “our”) is a brand of Marker 69, LLC. We respect your privacy and are committed to protecting the information you provide when using our website, https://macdaddyfishinglights.com/.
This Privacy & Cookies Policy explains what information we collect, how we use and share it, how cookies and similar technologies may be used, how we protect information, and the choices available to you.
We may collect information that you provide directly to us when you:
Place an order or complete checkout
Contact us for customer service
Submit a return or refund request
Submit a warranty claim
Request product assistance
Contact us by phone, email, or through our website
Subscribe to marketing or informational communications
Depending on how you interact with us, this information may include:
Full name
Billing and shipping address
Email address
Phone number
Order number and order details
Purchase and transaction information
Customer service communications
Return, refund, and warranty information
We collect information reasonably necessary to operate our business, process transactions, fulfill orders, provide customer service, and respond to requests.
Payments are processed through the payment provider or providers made available during checkout.
Payment information may include information necessary to authorize and complete your transaction.
Where payment processing is handled by a third-party payment provider, we do not need to retain your complete payment card number.
Payment information is handled according to the applicable payment provider’s privacy and security practices.
When you visit our website, certain technical information may be collected automatically by our website, hosting provider, analytics services, advertising technologies, security tools, or other technology providers.
This may include:
IP address
Browser type and version
Device type
Operating system
Pages visited
Referring website
Date and time of visits
Website interactions
Technical information about your device or browser
This information may be used to operate, secure, maintain, analyze, and improve our website and services.
Our website may use cookies, pixels, tags, and similar technologies to operate the website, support shopping functionality, remember preferences, maintain security, understand website usage, improve performance, and, where applicable, measure advertising or marketing performance.
Cookies are small files placed on your computer, mobile device, or other device by a website.
Cookies may contain information about your interaction with a website and can be used for different purposes.
Cookies generally do not directly identify you by name. However, information collected through cookies or similar technologies may be associated with other information we hold about you where permitted by applicable law.
We do not intentionally store sensitive personal information, such as passwords or complete payment card information, in cookies.
These cookies may be necessary for the website to function properly.
They may support:
Shopping cart functionality
Checkout functionality
Website security
Fraud prevention
Session management
Other essential website functions
Disabling these cookies may prevent certain website or shopping functions from working properly.
Functionality cookies may allow the website to remember choices or preferences you make while using the website.
These cookies may help provide a more convenient browsing experience.
We may use analytics technologies to understand how visitors use our website, measure website performance, identify technical issues, and improve our website and services.
The specific technologies and providers used may change over time.
Where applicable, we may use cookies, pixels, tags, or similar technologies provided by third-party advertising or marketing services to understand website activity, measure advertising performance, or support advertising activities.
The specific services used on the website may change over time.
We do not state that a particular third-party provider is used unless that provider is actually implemented on the website.
Where required by applicable law, we will request consent before using cookies or similar technologies that are not strictly necessary.
You may also control, block, or delete cookies through your web browser settings.
If you disable or delete certain cookies, some website functions, including shopping cart, checkout, security, or other features, may not operate properly.
For information about managing cookies, please refer to the official support information provided by your browser or device manufacturer.
We may use personal information to:
Process and fulfill orders
Process payments
Arrange shipping and delivery
Provide order updates
Provide customer service
Process returns and refunds
Process warranty claims
Respond to questions and requests
Maintain and improve our website
Protect against fraud and unauthorized activity
Maintain website and transaction security
Perform analytics and understand website usage
Measure advertising performance where applicable
Send marketing communications where permitted and requested
Maintain accounting, tax, and transaction records
Comply with applicable legal and regulatory requirements
Protect our legal rights and interests
If you choose to receive promotional or marketing communications from us, we may use your contact information to send those communications.
You may unsubscribe from marketing communications by using the unsubscribe option included in the communication or by contacting us.
Even if you opt out of marketing communications, we may continue sending transactional or service-related communications necessary to process your order or provide requested services.
We may use third-party analytics, advertising, or marketing technologies to understand website activity, measure performance, improve our services, and evaluate advertising effectiveness.
These technologies may include cookies, pixels, tags, or similar technologies.
Third-party providers may process information according to their own privacy policies and applicable laws.
The specific third-party services used by our website may change over time.
Where required by applicable law, we will provide applicable consent or privacy choices for these technologies.
We may share personal information with service providers and other parties when reasonably necessary to operate our business and provide services.
These parties may include:
Payment processors
Shipping and delivery providers
Website hosting and technology providers
Customer service providers
Analytics providers
Advertising or marketing service providers
Professional advisers
Government authorities or law enforcement when required or permitted by law
We limit information shared with service providers to information reasonably necessary for the applicable business purpose.
We do not sell customer contact information.
To process and fulfill an order, we may share information such as your name, shipping address, email address, phone number, and order information with payment, fulfillment, and shipping providers as necessary to complete your purchase and delivery.
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Our website uses HTTPS where applicable, and payment transactions may be processed through third-party payment providers that maintain their own security measures.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary for the purposes described in this policy.
Retention periods may depend on:
The nature of the information
The purpose for which it was collected
Transaction and customer-service requirements
Return and warranty requirements
Accounting, tax, and legal obligations
Dispute resolution
Fraud prevention
Protection of our legal rights
When information is no longer reasonably required, we may delete it or securely dispose of it, subject to applicable legal and business requirements.
Our website may contain links to third-party websites, services, payment providers, social media platforms, or other external resources.
Third-party websites and services have their own privacy policies and practices.
We are not responsible for the privacy, security, or data practices of third-party websites or services that we do not control.
Our website is intended for a general audience and is not directed specifically to children.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation and take appropriate action.
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These rights may include, where applicable:
Requesting access to personal information
Requesting correction of inaccurate information
Requesting deletion of personal information
Opting out of certain marketing communications
Exercising other privacy rights provided by applicable law
To make a privacy-related request, contact us using the information below.
We may need to verify your identity before completing certain requests.
We do not sell customer contact information.
Where applicable law provides additional rights concerning the sale or sharing of personal information, you may contact us to request information about applicable choices or rights.
We may update this Privacy & Cookies Policy from time to time to reflect changes in our business, website, services, technology, or applicable legal requirements.
The “Last Updated” date at the top of this policy indicates when it was most recently revised.
We encourage you to review this policy periodically.
If you have questions about this Privacy & Cookies Policy, our use of cookies, or your privacy choices, please contact us:
MacDaddy Fishing Lights®
Marker 69, LLC
161 Hibiscus Rd
Edgewater, FL 32141
USA
Phone: (386) 334-4504
Email: sales@marker69.com
Business Hours: Monday–Saturday, 9:00 AM–5:00 PM EST
For privacy-related requests, please provide enough information for us to understand and respond to your request.
